Born in mid-2017, IF&BUT is a brainchild of Prayaas Fashion out of Focus LLP, themed around “Her Choice and Her Style. This brand is an ultimate online and offline women’s Fashion and Lifestyle brand for all youthful and beautiful females.In today’s world ladies want to purchase remarkable, most recent and with best cost. Even with this, most females do not get satisfied even with the wide variety of choices. Their brain will often say: IF this is great BUT that is awesome as well IF I should purchase this BUT that looks richer, thisIF&BUT is ceaseless sage. As per the research, women feel vastly underserved. Despite the remarkable strides in market power and social position that they have made in the past century, they still appe...